24/7 Call Answering, As Standard — Not As an Add-On

Here's the quiet trick in the call-answering industry: "24/7" usually costs extra. Traditional answering services quote you office-hours cover, then charge an out-of-hours premium — from ~£35/month extra to significantly more — for the exact hours you needed them most. With an AI receptionist, round-the-clock is simply how it works. Clara answers at 2pm and 2am for the same price: included.

Why out-of-hours is where the money is

Think about when your customers actually reach for the phone: the gym enquiry after work, the clinic DM at 10pm, the emergency call on Sunday, the buyer ringing about a listing on Saturday afternoon. Studies of UK small businesses consistently find a huge share of calls going unanswered — and callers who miss you rarely try twice. The hours your office is dark are the hours your competitors' voicemails are losing customers too. Answering then isn't a nice-to-have; it's the arbitrage.

What "answered" means at 3am

Not a night-shift message-taker. Clara at 3am does what she does at 3pm: answers in your business name, handles the questions you've approved, books the appointment into your real diary, sends the confirmation, and flags anything urgent per your rules. You wake up to bookings, not messages.

24/7 answering: your options compared

What it costs

Nothing extra is the point. Set up online with a free number in minutes; £100 of free credit covers your first real nights and weekends so you can see exactly what was landing in voicemail before. Wider market pricing: the UK cost guide.

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