Built in Glasgow, Because We Were Losing Customers Too
AgentClara wasn't dreamed up in a boardroom. It started at the front desk of a Glasgow gym.
Our co-founder, Gav, runs a functional fitness gym in Glasgow. Like every service business owner, he learned the expensive lesson first-hand: the phone rings while you're coaching a class, the Instagram DM lands at 10pm, the enquiry goes unanswered — and the customer joins the gym down the road. Not because your service is worse. Because nobody answered.
So he built the employee he couldn't hire: one that answers every call and every message, instantly, around the clock, books people straight into the diary, and follows up with the ones who didn't book. That employee became Clara.
What we believe
- Answering is winning. Most local businesses don't lose customers on quality — they lose them on response time.
- Straight pricing. No quote-only games. You start with £100 of free credit and see exactly what every conversation costs.
- AI where it's brilliant, humans where it matters. Clara handles the routine perfectly and hands the exceptional to your team — never pretending to be a doctor, lawyer or clinician.
- UK-first. UK numbers, UK phrasing, UK GDPR, VAT-clear pricing — built here, for businesses here.
Our Founders
AgentClara™ was founded by visionary entrepreneurs Gavin and Delmy Murty, a husband-and-wife team who successfully built and scaled service-driven enterprises at the intersection of operations and customer experience. Having witnessed firsthand how missed opportunities and delayed responses undermine brand trust, they pioneered a new standard: AI that doesn't just automate — it elevates human connection. Clara is their answer — a sophisticated platform, engineered to deliver seamless, empathetic, and unmistakably human interactions at scale.
Based in Glasgow — where it all began
Our journey started here, turning bold ideas into real innovation.
The company
AgentClara is a product of Infinity AI Solutions Ltd, registered in Scotland (company number SC837436). Registered office: 6/18 Freelands Crescent, Old Kilpatrick, Glasgow G60 5DY. Trading address: Unit 41, Anniesland Business Park, Glasgow G13 1EU.
Questions? Talk to Clara herself, or reach the team via our contact page.
See what Clara can do for you.
Find out how Clara can help your business build better, more authentic customer experiences with AI.